SAS(R) Marketing Optimization: Maximizing Campaign Efficiency

Course code: MOCE66

This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.
1 200 EUR

1 452 EUR including VAT

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Course dates

Starting date: Upon request

Type: Upon request

Course duration: 14 hours

Language: en

Price without VAT: 1 200 EUR


Type Course
Language Price without VAT
Upon request Upon request 14 hours en 1 200 EUR Register
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Target group

Analysts and other marketing professionals who will use SAS Marketing Optimization to plan and optimize outbound customer communications in order to maximize economic outcomes

Course structure

Getting Started

  • Overview of the marketing optimization problem.
  • Major features of SAS Marketing Optimization.
  • Navigating the user interface.

Input Data for SAS Marketing Optimization

  • Required and optional data tables.
  • Input Data window.
  • Creating input data.

Creating and Optimizing a Scenario

  • Working in the Optimization Scenarios Category view.
  • Scenario window.
  • Creating and optimizing a scenario.

Scenario Modeling

  • Filters and measures.
  • Scenario modeling.

The Cross-Sell Business Problem

  • Base scenario.
  • Infeasible scenarios.

Additional Topics

  • Customer and household-level constraints and contact policies.
  • Optimization parameters.
  • Contact history and mandatory communications (self-study).


  • Directory structure in SAS Marketing Optimization.
  • SAS Management Console tasks.


Before attending this course, you should have experience planning marketing campaigns and using spreadsheets. SAS programming experience is not required.

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