SAS(R) Marketing Automation: Designing and Executing Outbound Marketing Campaigns
Course code: CIS66
This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.
The self-study e-learning includes:
- Annotatable course notes in PDF format.
- Virtual lab time to practice.