SAS(R) Marketing Automation: Designing and Executing Outbound Marketing Campaigns

Course code: CIS66

This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.5. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.
1 200 EUR

1 452 EUR including VAT

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Course dates

Starting date: Upon request

Type: Upon request

Course duration: 10h 30min

Language: en

Price without VAT: 1 200 EUR


Type Course
Language Price without VAT
Upon request Upon request 10h 30min en 1 200 EUR Register
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Target group

Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns

Course structure


  • Course overview.
  • SAS Marketing Automation overview.

Specifying the Campaign Audience

  • Creating a new campaign.
  • Defining the target audience.
  • Using cells.
  • Creating a calculated data item (self-study).

Executing and Evaluating Campaigns

  • Choosing a communication channel.
  • Assigning an offer.
  • Scheduling and executing a campaign.
  • Monitoring responses.

Defining and Comparing Groups

  • Creating subgroups using the Split node.
  • Testing competing offers.
  • Prioritization.

Working with Subjects

  • Introduction to subjects.
  • Data-item-subject relationships.

Reports and Custom Tasks

  • Creating documents.
  • Creating SAS Visual Analytics reports and other reports.
  • Report linking.
  • Executing custom tasks.


There are no formal prerequisites for this course. Before attending this course, you should have basic skills using Microsoft Windows and software based on the Windows environment, and be familiar with business issues and processes for marketing campaigns.

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