Target group
Users of SAS Marketing Automation who want to learn how to use SAS Customer Intelligence Studio to create marketing campaigns
Course structure
Introduction
- Course overview.
- SAS Marketing Automation overview.
Specifying the Campaign Audience
- Creating a new campaign.
- Defining the target audience.
- Using cells.
- Creating a calculated data item (self-study).
Executing and Evaluating Campaigns
- Choosing a communication channel.
- Assigning an offer.
- Scheduling and executing a campaign.
- Monitoring responses.
Defining and Comparing Groups
- Creating subgroups using the Split node.
- Testing competing offers.
- Prioritization.
Working with Subjects
- Introduction to subjects.
- Data-item-subject relationships.
Reports and Custom Tasks
- Creating documents.
- Creating SAS Visual Analytics reports and other reports.
- Report linking.
- Executing custom tasks.
