SAS(R) Marketing Automation: Designing and Executing Outbound Marketing Campaigns

Target group

Course structure

Introduction

• Course overview.
• SAS Marketing Automation overview.

Specifying the Campaign Audience

• Creating a new campaign.
• Defining the target audience.
• Using cells.
• Creating a calculated data item (self-study).

Executing and Evaluating Campaigns

• Choosing a communication channel.
• Assigning an offer.
• Scheduling and executing a campaign.
• Monitoring responses.

Defining and Comparing Groups

• Creating subgroups using the Split node.
• Testing competing offers.
• Prioritization.

Working with Subjects

• Introduction to subjects.
• Data-item-subject relationships.

Reports and Custom Tasks

• Creating documents.
• Creating SAS Visual Analytics reports and other reports.
• Report linking.
• Executing custom tasks.