SAS(R) Marketing Automation: Defining the Data and Structure for Campaigns

Course code: MADA66

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.
1 200 EUR

1 452 EUR including VAT

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Course dates

Starting date: Upon request

Type: Upon request

Course duration: 10h 30min

Language: en

Price without VAT: 1 200 EUR


Type Course
Language Price without VAT
Upon request Upon request 10h 30min en 1 200 EUR Register
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Target group

Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation

Course structure


  • Course overview.
  • Overview of SAS Marketing Automation (self-study).

Creating a Basic Information Map

  • Overview.
  • Specifying source tables.
  • Adding data items and folders.
  • Defining subjects.
  • Assigning subjects.
  • Setting up metadata tables.

Business Contexts: Generating Metadata

  • Creating metadata tables.
  • Updating metadata.

Creating a Complex Information Map

  • Working with multiple source tables.
  • Defining and assigning multiple subjects.
  • Validating the information map.

Business Contexts: Enabling Campaigns

  • Introduction.
  • Creating campaign definitions.
  • Creating export and communication definitions.
  • Using the common data model (self-study).

Other Data Items

  • Using measures.
  • Calculated data items.


Before attending this course, you should have taken the SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns course or be familiar with SAS Customer Intelligence Studio functionality at the level of that course. Prior experience with SAS Information Map Studio is beneficial but not required.

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