SAS(R) Marketing Automation: Defining the Data and Structure for Campaigns

Target group

Course structure

Introduction

• Course overview.
• Overview of SAS Marketing Automation (self-study).

Creating a Basic Information Map

• Overview.
• Specifying source tables.
• Adding data items and folders.
• Defining subjects.
• Assigning subjects.
• Setting up metadata tables.

Business Contexts: Generating Metadata

• Creating metadata tables.
• Updating metadata.

Creating a Complex Information Map

• Working with multiple source tables.
• Defining and assigning multiple subjects.
• Validating the information map.

Business Contexts: Enabling Campaigns

• Introduction.
• Creating campaign definitions.
• Creating export and communication definitions.
• Using the common data model (self-study).

Other Data Items

• Using measures.
• Calculated data items.