Target group
Data modelers, IT administrators, and marketing analysts who want to understand how to set up data for SAS Marketing Automation
Course structure
Introduction
- Course overview.
- Overview of SAS Marketing Automation (self-study).
Creating a Basic Information Map
- Overview.
- Specifying source tables.
- Adding data items and folders.
- Defining subjects.
- Assigning subjects.
- Setting up metadata tables.
Business Contexts: Generating Metadata
- Creating metadata tables.
- Updating metadata.
Creating a Complex Information Map
- Working with multiple source tables.
- Defining and assigning multiple subjects.
- Validating the information map.
Business Contexts: Enabling Campaigns
- Introduction.
- Creating campaign definitions.
- Creating export and communication definitions.
- Using the common data model (self-study).
Other Data Items
- Using measures.
- Calculated data items.
