SAS® Customer Intelligence Learning Subscription

Course code: SASCILS

SAS Customer Intelligence solutions empower you to reimagine marketing in order to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

This learning subscription includes all the SAS Customer Intelligence 360 and marketing automation training that marketers and their Marketing Departments need to implement the solution and manage marketing programs from start to finish. Acquire the skills that you need to take advantage of our comprehensive, fully integrated customer data platform (CDP) to seamlessly collect, enhance, extend, and activate customer data in real time. Learn how to implement a multichannel marketing hub that takes marketers beyond a traditional CDP with market-leading advanced audience creation, targeting, and activation. In addition, use comprehensive identity resolution, behavioral data collection, and a unique hybrid data architecture that lets you keep your data where you want it.

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and soft skills courses

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Course dates

Starting date: Upon request

Type: Self-paced

Course duration: 365 days

Language: en

Price without VAT: 625 EUR

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Course description

Learn how to:

  • Execute customer journeys, orchestrate personalized customer experiences across all touchpoints, and take advantage of analytically driven attribution.
  • Gain analytical digital insights in order to deliver messages across owned digital and third-party applications.
  • Integrate online customer behavior with offline data for true omnichannel digital insight and engagement.
  • Combine business rules management, decision processing, real-time event detection, decision governance, and powerful SAS advanced analytics to automate and manage decisions across the enterprise.
  • Centrally manage and optimize your marketing life cycle and plans.

SAS Products Covered

  • SAS Customer Intelligence 360
  • SAS Customer Intelligence Tools
  • SAS Marketing Automation
  • SAS Real-Time Decision Manager
  • SAS Intelligent Decisioning
  • SAS Marketing Optimization

Course structure

Includes the following on-demand courses:

SAS Customer Intelligence 360 Resources and Guides

This course provides a guide to the SAS Customer Intelligence Learning Subscription. You will also learn how to navigate the SAS Customer Intelligence 360 user interface, including an overview of the SAS Customer Intelligence 360 home page, global insights page, and how to create savable filters. This course also describes the resources, APIs, and SDKs that are available for SAS Customer Intelligence 360 developers who integrate SAS Customer Intelligence 360 with other applications, data sources, websites or mobile apps.

SAS Customer Intelligence 360 Fundamentals

This course prepares you to develop and manage the fundamental elements of SAS Customer Intelligence 360. Many of these elements are referenced in other courses and are used to manage personalized digital interactions for customers and visitors within an omni-channel environment. Elements and concepts such as sessions, visits, identity service, events, data views, assets, spots, and messages are discussed. Also included is setting up attribution and understanding attribution analysis.

SAS 360 Audiences

This course provides you with an overview of SAS 360 Audiences.

Building Segments using SAS Customer Intelligence 360

This course prepares you to use customer data to develop customer segments for targeting.

SAS 360 Direct Marketing Tasks

This course prepares you to develop and execute direct marketing tasks using SAS 360 Direct.

Using SAS Customer Intelligence 360 Web, Mobile Spot, and Advertising Tasks

This course prepares you to manage personalized digital interactions within an omni-channel environment using Web and Mobile Spot tasks as well as find new audiences among Facebook and Google users using Facebook Audience and Google Ad Tasks.

Mobile Messaging with SAS Customer Intelligence 360

This course prepares you develop and deliver mobile push notifications and mobile in-app messages, as well as monitor and manage task performance results.

Email Development and Delivery with SAS Customer Intelligence 360

SAS 360 Email is used to design and deliver marketing communications to customers in the form of email messages. This course combines conceptual videos, demonstration videos, and informal quizzes to teach you the concepts required to use SAS 360 Email effectively.

SAS 360 Email requires a license for SAS 360 Direct or SAS 360 Digital, or both.

Custom Tasks and External System Tasks with SAS Customer Intelligence 360

This course prepares you to develop and execute custom tasks and external system tasks. Some of the content is for SAS 360 Direct license only holders.

Web and Mobile Tests with SAS Customer Intelligence 360

This course prepares you to test creatives using A/B tests and Web Multivariate tests, and monitor and analyze performance results.

SAS 360 Plan

This course prepares you to develop, execute, and manage marketing strategies and plans. You learn how to accelerate, automate, and streamline planning using features related to financial management, workflows, and asset management. The course consists of conceptual videos, demonstrations, and informal quizzes.

SAS 360 Optimize

This course teaches you how to use SAS 360 Optimize to develop optimization scenarios and interpret the results.

Creating Activities with SAS Customer Intelligence 360

This course prepares you to develop and execute activities that deliver personalized digital interactions for customers and visitors within an omni-channel environment. You will learn how to build activity maps and test activity paths

SAS 360 Direct – Defining the Marketing Data  and Business Contexts

This course prepares you to build, extend, and maintain the on-premises data needed for SAS 360 Engage: Direct using SAS Information Map Studio. Next, you will learn how to create, maintain, and update Business Contexts upon which SAS 360 Direct campaigns are based.

Managing Users, Content Delivery, and REST APIs in SAS Customer Intelligence 360

This course discusses administration topics such as managing users, content delivery, and troubleshooting. You’ll also learn how to set up and use the REST APIs of SAS Customer Intelligence 360 to manage your environment, marketing assets and data, and automate marketing activities.

Using Agents and Connectors with SAS Customer Intelligence 360

Administering External Access and Integrations. Learn different ways that SAS Customer Intelligence 360 integrates with external applications. Learn how to configure access points and set up and connect to an on-premises agent. Learn how to configure and customize connectors and endpoints to integrate with on-premises applications, cloud applications, or both. You will also learn about tools and techniques for troubleshooting external events and integrations.

Website Data Collection and Configuration in SAS Customer Intelligence 360

Learn how to configure data collection using the SAS Customer Intelligence 360 user interface and JavaScript API. This includes using the SAS tag, page and session settings, forms, event tracking, registering domains, user identities, traffic sources, and troubleshooting data collection. For analytic settings, learn how to configure the limits and thresholds that affect how the task, test, and segment analytics are calculated. You will also learn how to change the default variables to fit your business requirements.

SAS Customer Intelligence 360 Data Tables and Concepts

This course provides you with an overview of the SAS Customer Intelligence 360 data concepts and tables. You’ll learn about identity tables; unified data models (UDM), including SAS 360 Discover, SAS 360 Engage, and Metadata tables); and common data models (CDM).

Essential Functions of SAS Intelligent Decisioning

This course provides an overview of SAS Intelligent Decisioning on SAS Viya 2023.01 and prepares you to build decisions and decision objects using the solution.

Essential Functions of SAS Intelligent Decisioning (5.5)

This course provides an overview of SAS Intelligent Decisioning and prepares you to build decisions and decision objects using the solution.

SAS Marketing Automation: Designing and Executing Outbound Marketing Campaigns

This course shows you how to design and execute marketing campaigns using SAS Customer Intelligence Studio 6.6. Specifically, you learn how to create a campaign, work with nodes to define the campaign audience, set up a Communication node, assign offers to groups, and schedule and execute a campaign. The course also addresses how to create different types of subgroups when you create the target population, set up A/B tests, and work with groups that have different subjects.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.

SAS Marketing Automation: Defining the Data and Structure for Campaigns

This course provides an understanding of how to build, extend, and maintain the information map required in a SAS Marketing Automation 6.6 environment.

The self-study e-learning includes:

  • Annotatable course notes in PDF format.
  • Virtual lab time to practice.

SAS Marketing Automation: Transitioning to SAS 360 Direct

The course prepares you to transition from SAS Marking Automation to SAS 360 Direct. The course addresses the major differences between the two solutions and demonstrates additional capabilities that SAS 360 Direct provides.

Designing the Database to Support SAS Marketing Automation

This course prepares you to optimally design a database to support SAS Marketing Automation.

SAS Marketing Automation: Administration

This course provides the detailed administrative knowledge and skills that you need in order to maintain, customize, tune, and troubleshoot an existing implementation of SAS Marketing Automation.

SAS Marketing Automation: Advanced Campaign Design

This course consists of a collection of videos covering advanced topics in SAS Marketing Automation. Specifically, you learn how to create, execute, and evaluate advanced campaign scenarios. The library format of the course, along with the discrete nature of each topic, gives you the flexibility to explore the following topics in any order you choose:

  • campaign design principles and best practices
  • the Common Data Model
  • advanced use of calculated data items
  • advanced use of custom details
  • custom SAS processing in Marketing Automation
  • cross campaign prioritization
  • advanced reporting
  • advanced use of treatments
  • seed lists
  • scheduling
  • defining and refining output
  • alerts and notifications.

Managing and Using the SAS Customer Intelligence Common Data Model

The SAS Customer Intelligence common data model consists of tables that contain information about targeted customers, campaigns, and communications for reporting and follow-up marketing activities. The model also provides operational functionality that maintains real-time customer contact and response history data. For many administrators and users, the common data model is not fully understood. This course demystifies the common data model by presenting an in-depth explanation of its structure, use, and customization.

SAS Real-Time Decision Manager: Creating and Managing Campaigns

This course provides an overview of SAS Real-Time Decision Manager 6.6 and prepares you to construct inbound marketing decisions using the solution.

SAS Real-Time Decision Manager: Creating Resources for Inbound Campaigns

This course provides an overview of SAS Real-Time Decision Manager 6 and prepares you to build the resources needed to construct inbound marketing decisions using the solution. You can purchase Virtual Lab time to complete the practice exercises within the e-learning course.

SAS Real-Time Decision Manager: Administration

This course provides the detailed information and teaches you the skills that you need to perform administrative tasks for an existing implementation of SAS Real-Time Decision Manager.

SAS Marketing Optimization: Maximizing Campaign Efficiency

This course teaches you how to use SAS Marketing Optimization 6.6 to develop marketing scenarios and interpret the results of the optimization analysis.

Certification

This learning subscription is not currently associated with a SAS credential.

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