MB-280T04: Configure a Dynamics 365 customer experience solution

Course code: NP493

This hands-on, one-day course empowers professionals to elevate customer engagement using Dynamics 365 Sales and Customer Insights - Journeys. Learners will explore lead and opportunity management, product catalog configuration, email marketing strategies, and customer journey optimization. Through real-world labs and a capstone challenge project, participants gain practical skills to design personalized, AI-enhanced customer experiences that drive impact.

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Course dates

Starting date: Upon request

Guaranteed

Type: Self-paced

Course duration: 8 hours

Language: en

Price without VAT: 285 EUR

Register

Starting date: Upon request

Guaranteed

Type: Self-paced

Course duration: 8 hours

Language: en

Price without VAT: 75 EUR

Register

Starting
date
Place
Type Course
duration
Language Price without VAT
G Upon request Self-paced 8 hours en 285 EUR Register
G Upon request Self-paced 8 hours en 75 EUR Register
G Guaranteed course

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Course description

Manage Leads and Opportunities End-to-End

Track and optimize sales pipelines using Dynamics 365 Sales.

Configure Product Catalogs and Pricing Models

Set up product families, pricing structures, and catalog configurations.

Create Personalized Communications

Design targeted emails using Dynamics 365 Customer Insights – Journeys.

Design AI-Powered Customer Journeys

Build and publish real-time, trigger-based journeys for personalized engagement.

Optimize Campaigns with Data and Testing

Use segments, triggers, A/B testing, and analytics to refine marketing strategies.

Apply Skills in a Capstone Challenge

Build a customer-centric solution that integrates sales and marketing capabilities.

Course structure

Lesson 1: Validate your Dynamics 365 customer experience analyst skills

Module 1.1: Manage leads with Dynamics 365 Sales

Module 1.2: Manage opportunities with Dynamics 365 Sales

Module 1.3: Manage and organize your product catalog with Dynamics 365 Sales  

Module 1.4: Build journeys with Dynamics 365 Customer Insights – Journeys 

Module 1.5: Create emails in Dynamics 365 Customer Insights – Journeys 

Module 1.6: Challenge project – Configure a Dynamics 365 customer experience solution

Prerequisites

  • Familiarity with core features and basic configuration of Dynamics 365 Sales and Customer Insights – Journeys

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