MB-280T03: Design and deliver powerful customer experience with Dynamics 365 Customer Insights

Course code: NP491

Unlock the full potential of Dynamics 365 Customer Insights with this fast-paced, 1-day course. Learn how to harness the power of real-time marketing features and data integration to deliver personalized customer experiences. You'll gain hands-on experience with customer data unification, segmentation, and predictive insights, as well as build automated customer journeys using AI-driven tools. Whether you’re in IT, marketing, or customer experience, this course will help you optimize your marketing efforts and customer engagement strategies.

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Course dates

Starting date: Upon request

Guaranteed

Type: Self-paced

Course duration: 8 hours

Language: en

Price without VAT: 285 EUR

Register

Starting date: Upon request

Guaranteed

Type: Self-paced

Course duration: 8 hours

Language: en

Price without VAT: 75 EUR

Register

Starting
date
Place
Type Course
duration
Language Price without VAT
G Upon request Self-paced 8 hours en 285 EUR Register
G Upon request Self-paced 8 hours en 75 EUR Register
G Guaranteed course

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Course description

Create Real-Time Personalized Communications

Design and publish emails, text messages, and push notifications tailored to customer needs.

Build Trigger-Based Customer Journeys

Develop and optimize real-time journeys for personalized engagement.

Integrate and Enrich Customer Data

Unify data using advanced analytics and AI-driven tools.

Segment Audiences and Predict Behavior

Use segmentation and predictive insights to refine marketing strategies.

Manage and Score Leads

Generate leads, build scoring models, and align sales activities for better conversion.

Course structure

Lesson 1: Work with real-time features in Dynamics 365 Customer Insights - Journeys

Module 1.1: Create emails in Dynamics 365 Customer Insights – Journeys

Module 1.2: Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys

Module 1.3: Create forms in Dynamics 365 Customer Insights – Journeys

Module 1.4: Manage consent in Dynamics 365 Customer Insights – Journeys 

Module 1.5: Build journeys with Dynamics 365 Customer Insights – Journeys

Module 1.6: Manage leads and scoring in Customer Insights – Journeys

Module 1.7: Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys

Lesson 2: Unlock customer intent with Dynamics 365 Customer Insights - Data

Module 2.1: Get started with Dynamics 365 Customer Insights – Data 

Module 2.2: Ingest data into Customer Insights – Data

Module 2.3: Create a unified customer profile in Dynamics 365 Customer Insights – Data 

Module 2.4: Work with Dynamics 365 Customer Insights – Data 

Module 2.5: Data enrichment in Dynamics 365 Customer Insights – Data 

Module 2.6: Predictions in Dynamics 365 Customer Insights – Data 

Module 2.7: Manage external connections with Customer Insights – Data 

Module 2.8: Configure and administer Customer Insights – Data

Prerequisites

  • Basic knowledge of marketing principles.
  • Familiarity with Dynamics 365 Sales and Customer Insights.
  • Basic experience in model-driven application configuration.

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