Course structure
What will you learn?
Experience as human response
Learn how experience arises from anticipation, perception, and evaluation, shaping engagement, trust, and value co‑creation over time.
Digital experience and its value
Develop a clear understanding of digital experience as feelings, thoughts, and bodily responses to interactions with digital products and services, and why it matters for value and trust.
Stakeholder perspectives
Explore the roles, needs, and tensions of users, customers, consumer sponsors, and provider roles, and how these shape experience in real journeys.
Experience in the Lifecycle
Discover how service journeys, experience moments, and functional and relational interactions emerge across lifecycle stages.
Experience drivers
Understand how experience is shaped across The ITIL Four Dimensions of Product and Service Management (organizations and people, information and technology, partners and suppliers, and value streams and processes) and how each dimension contributes to improving experience.
Experience capture
Examine experience capture, the experience domains, and why metrics are hypotheses that reflect only part of the human experience.
Trustworthiness and coherence
Analyze how to apply criteria such as trustworthiness and coherence to evaluate experience evidence.
Continual experience improvement
Gain an in-depth understanding of continual experience improvement using the notice–interpret–hypothesize–experiment approach within the ITIL Continual Improvement Model.
AI and experience
Explore how AI affects trust, perception, and experience, and how AI governance and digital ethics ensure responsible and transparent use.
What skills will you acquire?
Experience accountability
Organize roles, responsibilities, and accountability for experience across stakeholders and service journey stages.
Trust-Centered Design
Learn how to embed transparency, emotional clarity, and psychological safety into digital interactions.
Evidence‑informed decision making
Develop the expertise to work with experience capture, recognize experience evidence, and use narrative and numerical signals to understand people’s real response.