Course structure
What will you learn?
Digital product and service management concepts
Understand the core concepts behind modern digital products and services, including value creation, continual improvement, and how products and services are managed across their lifecycle.
Value co-creation
Discover how value is co-created through collaboration between service providers, consumers, and stakeholders, while weighing outcomes, costs, risks, experience and sustainability.
The dimensions of product and service management
Delve into the four dimensions, Organizations and People, Value Streams and Processes, Information and Technology, and Partners and Suppliers, for a holistic approach to digital product and service management.
ITIL Value System
Gain an understanding of the ITIL Value System and how it brings together guiding principles, governance, value chain activities, management practices, and continual improvement.
The ITIL Guiding Principles
Learn how to apply the framework’s guiding principles to make better decisions, collaborate more effectively, and adapt ITIL practices to real-world digital environments.
The product and service lifecycle
Develop a solid understanding of the purpose of each product and service lifecycle management activity; from discovery and design to operation, delivery and support; and how they work together to create value.
ITIL’s management practices
Explore the role of ITIL management practices and how official practice guides support consistent, effective ways of working across organizations.
Continual improvement
Learn how continual improvement is embedded within ITIL. Cover the continual improvement model’s step-by-step approach and see how it supports long-term organizational success.
Value Stream Mapping and Management
Understand how to identify, map, and manage value streams to improve flow, visibility, and outcomes across digital products and services.
What skills will you acquire?
Lifecycle thinking
Embrace a ‘lifecycle mindset’ to make smarter decisions, anticipate changes, reduce technical debt, improve service continuity, and keep teams aligned while leaving silo mentality behind.
Collaborative, value-focused working
Strengthen collaboration across roles and teams by aligning with modern, team-based delivery and focusing on shared outcomes, transparency, end-to-end value streams, and value co-creation.
Continuous improvement mindset
Build practical skills to embed continual improvement into everyday work, foster a growth mindset, and swiftly adapt to change in fast-paced digital environments.
