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AI+ Marketing™

Course code: AP240

Unlock Marketing Potential: Employ Advanced AI Technologies

  • AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
  • Strategic Impact: Learn to develop data-backed, personalized marketing strategies
  • Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
  • ROI & Retention: Boost lead generation, customer retention, and innovation

Price of the certification exam is included in the price of the course.

175 EUR

212 EUR including VAT

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+420 731 175 867 edu@edutrainings.cz

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Course dates

Starting date: Upon request

Type: Self-paced

Course duration: 8 hours

Language: en

Price without VAT: 175 EUR

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Starting
date		 Place
Type Course
duration		 Language Price without VAT
Upon request Self-paced 8 hours en 175 EUR Register
G Guaranteed course

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Course description

AI in Marketing Essentials:

Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.

AI-Driven Campaign Optimization:

Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.

Customer Insights through AI:

Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.

Ethical AI Practices in Marketing:

Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

  • HubSpot
  • Copy.ai
  • ActiveCampaign

Target group

Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.

Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.

Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.

CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.

Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.1

Course structure

Course Overview

  1. Course Introduction Preview

Module 1: Introduction to Artificial Intelligence (AI) in Marketing

  1. 1.1 Understanding AI and Its Core Components Preview
  2. 1.2 Historical Context and Evolution of AI in Marketing Preview
  3. 1.3 AI Technologies Transforming Marketing Preview
  4. 1.4 Applications of AI in Marketing

Module 2: AI-Driven Content Strategy and Personalization

  1. 2.1 Introduction to AI in Content Marketing Preview
  2. 2.2 Personalization Through AI Preview
  3. 2.3 Implementing AI in Your Content Strategy

Module 3: AI in Social Media and Email Marketing

  1. 3.1 AI Integration in Social Media Marketing Preview
  2. 3.2 Leveraging AI for Email Marketing Success

Module 4: Leveraging AI for Marketing Analytics

  1. 4.1 Introduction to AI-powered Analytics
  2. 4.2 Predictive Analytics and Consumer Behavior
  3. 4.3 Measuring and Optimizing Campaign Effectiveness

Module 5: Ethical Considerations in AI Marketing

  1. 5.1 Ethical AI Use in Marketing
  2. 5.2 Regulatory Compliance and Standards
  3. 5.3 Implementing Ethical AI Marketing Practices

Module 6: Crafting an AI-Driven Marketing Strategy

  1. 6.1 Strategic Planning with AI
  2. 6.2 Implementation of AI in Marketing Strategies
  3. 6.3 Creating a Scalable AI Marketing Plan

Module 7: AI Integration in Multichannel Marketing Campaigns

  1. 7.1 Integrating AI in Multichannel Strategies
  2. 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
  3. 7.3 Future Trends in AI and Multichannel Marketing

Optional Module: AI Agents for Marketing

  1. 1. Understanding AI Agents
  2. 2. Case Studies
  3. 3. Hands-On Practice with AI Agents

Prerequisites

Understanding of marketing principles, Familiarity with digital marketing tools and concepts, fundamental AI/ML concepts

Do you need advice or a tailor-made course?

onas

product support

+420 731 175 867

edu@edutrainings.cz

Certification

50 questions, 70% passing, 90 minutes, online proctored exam

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