What is CRM?

CRM (Customer Relationship Management) is a long-term strategy in communication, marketing, sales and service delivery with a primary focus on customers (as opposed to other strategies focused on product, service, profit, etc.).

What is CRM software?

Customer Relationship Management (CRM) software is a professional tool that helps you achieve your strategic goals. It enables the collection, sorting and processing of customer data, in particular customers, business contacts, projects, ongoing business processes and achieved sales revenue. CRM systems thus help you monitor and evaluate all business activities across the entire company.

The goal of CRM is primarily aimed at better understanding the needs of customers and identifying their specific needs. This helps to build a long-term relationship with the customer and make repeat business. With the help of CRM software, you can take care of customers better and more thoroughly.

CRM is a system supporting:

• entire customer life cycle
• effective coordination relationship between you and the customer
• customer care at the highest level

CRM solution

In order to benefit from all the benefits of a CRM system, it is of course necessary to know how to handle it correctly. For this purpose, our courses are used to prepare you or your employees how to use the given CRM software. In our training portfolio you will find, for example, practical courses for the Microsoft Dynamics 365 CRM system. These authorized courses will also prepare you for the official Microsoft certification exams.